This exclusive interview with Johan Staël von Holstein was conducted by Nicola Linza and Cristoffer Neljesjö in Singapore April 2011
You once worked for the late businessman Jan Stenbeck, how did he influence your career?
He taught me, if not all, most everything I know about people, business and politics.
You are very outspoken about the importance of entreprenuership, why is it so important to you?
It is the salvation of ALL existing problems and ALL problems of the future. The future of our children and the future of mankind lies in its hands.
Do you consider yourself a successful entrepreneur?
No, not yet. I have high expectations upon myself. Am I a good entrepreneur? Absolutely! But as of now, not successful. I use two definitions of entrepreneurs, “Taking personal responsibility for their own financial situation,” that I do, but unsuccessfully. The second one, “Start things, get things done, work hard and do things –without payment and somebody telling them what to do,” I sure as hell do that and VERY successfully.
The internet is filled with anonymous people who are spewing out their hate, how do you deal with them?
Fuck them, the world is full of idiots, brainwashed, jealous, irresponsible and lazy people – people that time from time kill a lot of their opposite type of people; the hardworking, knowledgeable, experienced risk takers, the responsible. Like in all communist countries, sometimes the envious even win elections in democratic counties like Social Democrats from time to time in Sweden.
What do you think of Facebook, Linkedin and Twitter? Do they have any relevance? Or are they a waste of time?
I think that they are monsters, horrible creatures that lure us into their nets like the singing mermaids in Homer's Odyssey. They have extreme relevance today, but hopefully there will be a revolution and new players entering the markets with true relevance for the users, the content owners which will empower us all to increase our efficiency, our profitability as individuals, as we will be able to monetize our skills, knowledge, experience and hard work.
What is the most dangerous aspect of Social networking and why?
We are digitally enslaved, deprived of our sense of privacy, our Intellectual Properties, deprived of leveraging our talents, knowledge, information and experience, creating a horrible and utterly inefficient environment as the Soviet Union. It will potentially lead to the end of our civilization very much resembling the movie Metropolis or the book 1984.
Where do you see the Internet and business heading?
The real paradigm shift is coming now as we as individuals go from being owned, run and controlled by brands, corporations and technology to taking over and being in control where technology will empower us to run and control brands to our benefit in the physical world.
The above interview with Johan Staël von Holstein 2011 © Manner of Man Magazine/Welldressed. All rights reserved. Reproduction is strictly prohibited without written permission from the publisher.