This exclusive interview with Johan Eliasch, Chairman of HEAD was conducted by Nicola Linza and Cristoffer Neljesjö in London during May 2011
Tell us a bit about your career, where did it start and why did you choose the sporting goods business?
My background is in turnarounds and restructurings, and as i am a keen sportsman myself, HEAD was an ideal turnaround candidate.
What do you feel distinguishes one top athletic brand from another?
Usually their dedication and focus on their sport. Just like an athlete. You need to be consistently better at performance, innovation and marketing.
Is there any difference doing business today in compare to 15 years ago?
Yes, the sporting goods industry became much more competitive, and the industry has somewhat been consolidated with fewer brands.
If you could have foreseen the past 25 years what would you have done differently?
Would not know where to begin…
Do you have any advice for young aspiring business men?
Learn and work hard. Hard work pays off.
Please describe the Cool Earth project.
Cool Earth is dedicated to preservation of rainforests, and as such supports local NGO’s projects in this area.
The above interview with Johan Eliasch 2011 © Manner of Man Magazine/Welldressed. All rights reserved. Reproduction is strictly prohibited without written permission from the publisher